Summer is a busy season for restaurants, and it can be difficult to keep up with the demand for new menus. In fact, most restaurants don’t have a plan for revamping their menus when the weather warms up. However, if you want to make sure your restaurant stays thriving over the summer, you need to make sure you’re prepared for any changes in your business. One of the best ways to do this is to redesign your menu.
When customers come to your restaurant during the summer, they want something different from what they want when it’s cold outside. They want lighter foods with bolder flavors and they want those foods fast. This is why restaurants must be able to quickly adapt their menus according to needs throughout the year.
Here’s how to rethink your restaurant menu for the summer.
#1 Start by adding hot dogs
Germany consumes the most hot dogs in the world every year. However, the United States is not far behind. Each year, Americans consume more than 20 billion hot dogs. That’s 70 hot dogs per person every year. Of the 20 billion hot dogs consumed by Americans, 7 billion are in the summer alone. So it’s easy to see that it’s one of the most profitable foods you can have on your menu during the summer.
Hot dogs are also a summer staple, so they’ll help you attract customers who want to stick with what they know. Plus, hot dogs are versatile! You can modify their toppings or include them in other meals (like chili dogs) to keep customers interested.
#2 Serve frozen drinks
Invest in a slushie machine to serve melting drinks at your restaurant. While the ice cream is great too, the melty drinks are much better. That’s because, unlike ice cream, slushes don’t melt or cause a mess. In addition, melting drinks are more refreshing. They can keep you cool and quench your thirst at the same time.
Slushies are hugely popular in the summer, and they’re a great way for your customers to cool off after a long day at work or at the beach. They’re also great for kids who like to have something fun and fruity on hand. So if you are going to be serving slush in the summer months, it will be a hit with adults and kids alike.
#3 Add S’mores to the menu
Reports suggest that Americans buy 90 million pounds of marshmallows a year, where nearly 45 million pounds of those marshmallows are used in making s’mores.
S’mores are delicious, nostalgic, and fun, and they’re perfect for the summer months. They can be served as an appetizer or dessert, and they’re easy to make with just three ingredients: graham crackers, candy bars, and marshmallows.
The best part is that they’re relatively inexpensive to make compared to other desserts on your menu. A box of graham crackers costs less than $2, a bag of chocolate chips costs less than $5, and marshmallows cost about 50 cents per bag.
You can offer s’mores as part of a special promotion during the summer months when business tends to be slow or just include them on your regular menu.
#4 Don’t forget the salad
Salad is a great way to add fresh, light flavor to your menu this summer, and it’s easy to make it the star of the show.
Salad can be a great addition to your restaurant during the summer, as it contains fresh and light ingredients that pair well with many different types of food. For example, you can serve a salad as an accompaniment to grilled meat or fish dishes. You can also serve it as an appetizer or as a main course for a light meal.
Another reason salad makes sense during the summer is that it pairs well with fresh produce like tomatoes, cucumbers, and avocados. These ingredients can be incorporated into a variety of different salads so you never get bored with your offerings.
People will especially opt for salad on your menu if they are aiming to build the perfect summer body. So, to cater to this specific group of customers, you need to have salad on your menu during the summer.
While there are plenty of other things you can do to revamp your summer menu, these four should suffice. Don’t try to do too much and overwhelm yourself and your staff. Ensure the highest quality in everything you serve and invest in the marketing for your new menu. Get it right and you’ll bring in big profits over the summer while keeping your customers happy.