5 Restaurant Menu Hacks That Make You Spend More
02 June 2022, 16:30
3 minute read
Do you know that restaurants have little tricks up their sleeve to make you spend more?
Believe it or not, the restaurant is sneakily playing a role in your final payout.
From stellar menu designs to whimsical dish names and explanatory descriptions, restaurants plan their menu very carefully to bamboozle customers.
Here are five restaurant menu tips that will entice you to spend more.
They use fancy adjectives with flowery nouns
Restaurants express each dish in such a way that you are tempted to try it.
They use flowery language and describe it in detail, making you wonder what the dish is.
For example, potatoes cooked in a sea of spices, wrapped in a thin batter and fried to perfection, served with a spicy sauce.
Do you still have it? It’s a samosa. See what we mean!
They make up the Chef’s specialties
If you plan to try this chef’s special dish, stop here.
Such dishes may seem special, but in reality, they are a ploy to entice the customer to spend more because they carry a higher price.
They are usually highlighted, added in a separate box, and portrayed as the most tempting and exotic dish ever made and bursting with unique flavors.
Restaurants do not use currency symbols to distract customers from thinking about money when ordering food.
It’s a psychological trick where you don’t think about money when you order food and later regret it.
They price the dishes at rates like Rs. 99 or Rs. 199 to make the menu look decently priced to the customers as the prices seem relatively cheap.
They use color theory
There are different colors that trigger hunger and restaurants know this very well.
They use this tactic to make customers hungry just by looking at the name of a dish.
According to research, colors like red, orange, green, and yellow trigger hunger hormones and capture attention.
Food companies use this trick for their logos.
These colors entice customers to spend more.
Portion size is never clear
A common tip is not to price a full serving of food twice as much as a half serving.
So when you see that a full portion costs Rs. 500, and a half costs Rs. 300, you automatically choose the larger portion assuming it is value for money.
What you don’t know is the size difference between a full serving and a half serving.