Globalization: it’s a burger. Carl’s Jr., the California burger franchise that has grown up, like its many pastry brothers, wants to follow Wendy’s, Five Guys,
chick-wire-a and Popeyes on those coasts and cover the UK in even more American fast food restaurants, according to Big Hospitality.
The chain, which has more than 3,000 restaurants worldwide and relies on grill as a point of difference – just like Burger King – offers a slightly confusing menu that relies on a signature burger, the “Famous Star,” builds a kinda like a Whopper, but then decides to give his name to a hamburger (The Big Carl, in a nod to the Clown) and then, The Super Carl, who has three patties against the two of the Big Carl. There’s a concession to its West Coast roots with the Western Bacon Cheeseburger, then a premium line – with Angus in its name – that can be paired with jalapenos or guacamole.
Eater New York reviewer Robert Sietsema called the staple hamburger offering “uniformly awful” in 2018, but praised the breakfast offering for its redeeming qualities. “There are cookies, and others that are quite desirable, more mushy than flaky and layered with the usual stuff. The “Monster Cookie” contains two eggs in the shape of a folded omelet, sausage and bacon, as well as Swiss and American cheeses. This is delicious.”
It is clear that Wendy’s, Popeyes and now Carl’s see the somewhat volatile UK market, not quite post-pandemic, as fertile ground for rapid and well-funded expansion, as does demand in city centers and centers. -cities, then, probably, drive- thrus resumes. And according to Managing Director Europe and Russia Tim Lowther, it will not be small: “Opening a restaurant or two is not a successful launch for us. The market has room for a significant number of brands.
More (burgers) soon.