Everyone’s favorite day just got even better. IKEA will go 50% plant-based by 2025 according to the chain.
As well as being a place to buy kit furniture you probably don’t need, IKEA has the world’s largest self-service cafeteria. Last year, more than 680 million customers dined in their cafeterias, meaning the chain has the potential to have a huge impact on people’s food choices.
Already on the menu is a veggie hot dog that’s actually cheaper than its meat counterpart, as well as the iconic veggie Swedish meatballs and even a dairy-free soft serve.
On top of that, IKEA will be making 80% of all its packaged food plant-based, which is a huge step forward. Going forward, the Swedish chain hopes this plant-based change will inspire more people to choose healthier and more sustainable options at IKEA.
The pressure to buy sustainable products is currently at an all-time high as the climate crisis continues to affect our daily lives. But as recent GlobeScan study found, while 75% of consumers in 27 countries want to make more sustainable choices, they don’t know how.
Moreover, many find durable products too expensive, especially after the Covid-19 health crisis severely affected employment. Therefore, IKEA aims to offer healthier and more sustainable products at the same or lower price than their counterparts.
“The most desirable option”
Lena Pripp-Kovac, Head of Sustainability at Inter IKEA Group, commented on the new initiative saying: “IKEA wants to make healthy and sustainable choices the most desirable option – demonstrating, for example, that foods made from plants can be really delicious.
“Research confirms the importance of making sustainable products affordable and desirable, and IKEA can really make a positive difference here. The most sustainable choice shouldn’t be a luxury for the few. It should be part of people’s daily life.
We can’t wait to go to IKEA once their new menu comes out, but don’t tell anyone we don’t need anything!
IKEA isn’t the only company wanting to be more sustainable.
The UK retail sector has committed to net zero carbon emissions by 2040.