Nusret Gökçe – the Turkish restaurateur and chef known on the internet as Salt Bae – has just opened a branch of his Nusr-Et restaurants in London.
The charismatic 38-year-old cook caused a stir in 2017 for using a unique theatrical technique to prepare and season meat.
Gökçe’s latest steakhouse, located at the Park Tower Hotel in Knightsbridge, is its 15th worldwide, with other outposts in New York, Los Angeles and Turkey.
People are already sharing their reactions to the expensive menu, which includes the chef’s famous 24-karat gold tomahawk steak.
A receipt, printed by Nusr-Et, is shared on the internet, along with a £ 9 Coca Cola, the giant tomahawk at £ 630 and Turkish tea as a courtesy.
“£ 44 for 4 Red Bull ??? Is Salt Bae okay? a shocked person asked on Twitter.
“It’s cheaper to fly and eat at the Turkish restaurant in Salt Bae than going to the one in London. £ 9 for the coke. £ 630 for a tomahawk steak. No thanks, ”another person shared in response to the receipt.
“I think there is a line where high restaurant prices stop being scams and become a kind of performance art, and I think the new London restaurant in Salt Bae has overtaken it,” said another.
“A man who built a whole brand and chain of restaurants out of the internet hype is charging people £ 11 for a Red Bull. Color me shocked! this Twitter user added.
A restaurant enthusiast shared a video of the golden steaks being served and a photo with Salt Bea on Instagram.
With 36 million Instagram followers and a lot of hype around it, perhaps it’s no wonder it’s already nearly impossible to reserve a table at Salt Bae restaurant, despite the menu prices raising eyebrows.